ARCHITECTURAL CONSULTANCY - 2021
B2C Website redesign for digital growth
Context
As a Product Designer Consultant, I collaborated with the an architectural design agency to re-design their brand image, Logo and website, as part of a thier digital transformation-led growth strategy.
What is it?
It is a Portfolio website that showcases what makes this Architectural studio unique, and what projects it has already delivered.
5
Page designed
1
Wix website
2021
Launch
2
Usability testings
10/10
End test score
+4.5%
Client retention
Process
Problem
My client lacked online visibility with their original online website. The poor aesthetic and site IA had strong impact on potential client retention.
Solution & Validation
I ran a Discovery workshop with my client to understand their need, product offers and business strategic objectives.
​
I built a wireframe version of the landing page as a test to re-imagine the business marketing strategy
​
I user-tested the landing page and the IA to validate the new website structure.
​
I designed the new brand image & logo, and used it as a guideline for the rest of the website.
Hypothesis
Simplifying my client's offer and designing a validated website to showcase their uniqueness on the market would enhance end-user retention and increase income.
