ARCHITECTURAL CONSULTANCY - 2021
B2C Website redesign for digital growth
As a Product Designer Consultant, I collaborated with the an architectural design agency to re-design their brand image, Logo and website, as part of a thier digital transformation-led growth strategy.
What is it?
It is a Portfolio website that showcases what makes this Architectural studio unique, and what projects it has already delivered.
End test score
My client lacked online visibility with their original online website. The poor aesthetic and site IA had strong impact on potential client retention.
Solution & Validation
I ran a Discovery workshop with my client to understand their need, product offers and business strategic objectives.
I built a wireframe version of the landing page as a test to re-imagine the business marketing strategy
I user-tested the landing page and the IA to validate the new website structure.
I designed the new brand image & logo, and used it as a guideline for the rest of the website.
Simplifying my client's offer and designing a validated website to showcase their uniqueness on the market would enhance end-user retention and increase income.