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MY SENIOR PRODUCT MANAGER 5Y EXP.

Discover a detailed breakdown of my methodology for building, exploring & delivering my projects as a Product Manager.

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Delivered
BONZAII - PERSONAL - 2026 - 12mth

AI-native product operating system for modern product teams

Solo PM / Builder
10+ PM interviews
20+ modules
Free beta
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Delivered
NEWCROSS HEALTHCARE - 2025 - 4mth

0→1 enterprise VMS — from AI prototype to live client pilot
 

Product Manager
3 web apps
~60 features cut
Live enterprise pilot
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In progress
NEWCROSS HEALTHCARE - 2024 > NOW

B2B healthcare marketplace — optimizing client demand & self-service

PM → Senior PM
65% of client demand ·
79% coverage
~90 hrs ops saved
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In progress
NEWCROSS HEALTHCARE - 2024 > NOW

B2C healthcare marketplace — rebuilding workforce engagement & matching

PM → Senior PM
~4.5K weekly users
Matching 55% → 68%
+3–6% WoW actives
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Delivered
DESIGN CONSULTANCY - 2023 - 8mth

B2B ERP — discovery-led redesign of complex customer journeys

Product Manager
52 interviews
186 pain points
+12 NPS
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Delivered
DESIGN CONSULTANCY - 2023 - 6mth

B2C e-commerce — experimentation & conversion optimization

Product Manager
3M monthly users
41 experiments
+1.8% conversion
DALL·E 2025-02-11 14.52.36 - A modern health & fitness smartwatch with a square design, pa
Delivered
DYSON UK - 2022 - 1Y

0→1 connected health — mobile app & Wear OS smartwatch

Product Manager
120+ Ppl. project
15 validation cycles
9.2/10 usability
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Aborted
SAAS STARTUP - 2020 - 1Y

0→1 personal safety product — mobile app & IoT wearable
 

Founder & PM
20+ user interviews
1.4M social views
Dyson Award winner

MY PRODUCT DESIGNER 3Y EXP.

Browse through my Product Designer, Consultant and Personal projects.

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Delivered
DYSON UK - 2021 - 6mth

Design an air-quality smart-home app.

Product Designer
4 Tree testing
4+ User testings
6mth project
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Delivered
DYSON UK - 2021 - 6mth

Design an Audio & Air quality headphone app.

Product Designer
4mth diary study
35+ interviews
3 app concepts
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Delivered
LINKUP COACHING - 2020

Drive digital transformation of a B2B market-leader.

Product Designer
+2.1% Client retent.
+1.5% Conversion
8/10 Usab. score
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Delivered
ARCHITECTURE STUDIO - 2021

Increase user retention with simple & efficient web-design.

Product Designer
+4.5% Client reten
5 Webpages
10/10 Usab. score
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Delivered
OPTICIAN - 2020

Drive business growth with new brand & website design

Product Designer
+3% Client retent.
Brand image design
9.5/10 Usab. score
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Case-study
PERSONAL - 2018

Solve the everyday pain of carrying grocery goods.

Product Designer
7 user testings
3 Concepts tested
7.5/10 Usab. score
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Case-study
PERSONAL - 2018

Solve the pain of car battery booster emergency needs.

Product Designer
4 user testings
2 Concepts tested
8.5/10 Usab. score
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