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x4 £300K CLIENT PRODUCTS RESEARCHED, DESIGNED, DELIVERED.

EQUE2 - UK CONSTRUCTION SFT. LEADER - 2023

Challenge and reinvent the future of accounting construction software with a product sprint.

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Context

As a Product Manager in a Design and Consultancy Agency, I managed the conception & delivery of a B2B construction accounting software design & usability improvement over 6 months. Our client was Eque2, a leading provider of business management/ERP software in the construction, contracting and house-building industry.

Our objectives

We reviewed & redesigned 2 of Eque2 main software - Construct Cloud & EVision. Our goals were:

  • Enhance the software usability by identifying usability & accessibility breaches

  • Create coherent graphic branding throughout their services

  • Support the migration to a new app-based platform

  • Deliver scalable & user tested design that adapts well to tablet, phone and desktop requirements.

Our process

Here's the followed process:

  1. ​Ran multiple discovery workshops

  2. Conducted UX research & usability study

  3. Built a backlog of epics to enhance the UX & UI

  4. Ranked the backlog using the MoSCoW framework in close collaboration with industry experts & the client PM

  5. Followed a 2W sprint structure and AGILE methodology to deliver 1 epic per sprint 

  6. Collaborated closely (bi-weekly stand-up, sprint review, backlog refinement, retro) with the PM & Head of product development to synchronise our delivery with their software launch planning

6mth

Project

186

Pain points

52

User interview

6 epics

Delivered
BLINDS2GO - UK LEADING BLINDS MARKETPLACE - 2023

Increase business growth with targeted and measured e-commerce CRO experiments.

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Context

As a Product Manager in a Design and Consultancy Agency, I managed the delivery of a B2C e-commerce marketplace CRO Experiments over 6 months. Our Blinds2Go client is an industry-leading online retailer for blinds, curtains and cushions in the UK. 

Our objectives

We reviewed the marketplace and came-up with business-led design opportunities. Our goals were:

  • Increase website conversion rate & engagement

  • Increase returning visitors

  • Ensure mandatory European Accessibility rules are followed

  • Support the migration to a new app-based platform

Our process

Here's the followed process:

  1. Ran a UX & usability review, with Baymard, Funnel and Heuristic evaluations

  2. With this data, we looked for new business growth opportunities via UX, UI & accessibility fixes/add-ons/enhancements throughout the existing product, comparing it to the competitors' platforms and industry best-practice

  3. We built a data-driven backlog of small to large experiments

  4. With the client Product Manager, we reviewed, selected & ranked 5 experiments. We delivered them within 2 months.

  5. These experiments got implemented with 30+ events IDs tracking, watched live by our team via Freshrelevance to measure the experiment's efficiency and MCS (Minimum Criteria of Success) reach.

2mth

Project

41 CRO

Experiments

128

Events IDs

5 exp.

Delivered