Context

As a Product Manager at the market leader Newcross Healthcare provider, I measure, discover, prioritise & deliver features to increase the HFGo app AARRR.

What is it?

It is the market-leading shift matchmaking HFGo mobile app (iOS, Android) used by Healthcare workers all over the UK to find shifts in hospital & private clinics. What makes it unique is its ability to automatically book shifts based on the user skills, location, preferences & availability (AutoAssign Service).

How does it work?

HFGo is part of an ecosystem of Healthcare Products provided by Newcross Healthcare, which allows multi-data input matchmaking algorithm to provide the best healthcare staff worker for the best-suiting shifts & clients. It works hand in hand with the HFClient web app, our client-facing product which gathers shifts requirements from our Healthcare provider client organisations (NHS or private).

What I did

Optimization

•  Squad of 6 developers (4 React Native FE, 1 Java BE, 1 QA), 2 designers, 1 Data Analyst 

•  Successful Discovery, RICE prioritisation & Delivery of new Inbox, Profile & matchmaking service improvements

•  Set AARRR KPI dashboards (PowerBI, Pendo) & e-learning SaaS revenue channels growth strategy

•  C-suite stakeholder management, cross-function communication (marketing, legal, compliance, help & support)

•  Revamp of squad delivery processes with Parallel Design/Dev sprints leading to +15% squad velocity

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 OKRs (over 3mth period)

•  +22% engagement with the automated shift matchmaking service and +6 points NPS score

•  +17% engagement with new inbox shift notifications system leading to higher shift coverage

•  +5% Profile weekly unique visitors leading to higher completion rate of mandatory forms