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OPTICIAN WEB-DESIGN & REBRANDING TRANSFORMATION-LED GROWTH.

OPTICIAN MARKET PLACE - 2020

B2C Optician brand & website design-led growth

Context

As a Product Designer Consultant, I collaborated with the a 15y experienced high-end Optician shop to re-design their brand image, Logo & website as part of a new digital transformation-led growth strategy.

What is it?

It is a landing page & appointment booking website that showcases what makes this Optician shop services & skills unique compared to the multiple similar competitor.

3

Page designed

1

Graphic charter

2020

Launch

2

Usability testings

9.5/10

End test score

+3%

Client retention

Process

Problem

My client lacked online visibility with their original online website. The poor aesthetic and site IA had strong impact on potential client retention.

Solution

I ran a Discovery workshop with my client to understand their need, product offers and business strategic objectives.

 

I built a wireframe version of the landing page as a test to re-imagine the business marketing strategy

 

I user-tested the landing page and the IA to validate the new website structure.

 

I designed the new brand image & logo, and used it as a guideline for the rest of the website.

Hypothesis

Simplifying my client's offer, building a new brand-visual guideline and designing a validated website to showcase their uniqueness on the market would enhance end-user retention and increase income. 

The end  ✅

Any questions?

Let's chat on Linkedin or by email and get a phone-call booked!

🙂

FAQ.

Methodologies used

Which software did I used?

What were my roles?

Which dev. platform used?

BROWSE NEXT.

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