OPTICIAN MARKET PLACE - 2020
B2C Optician brand & website design-led growth
Context
As a Product Designer Consultant, I collaborated with the a 15y experienced high-end Optician shop to re-design their brand image, Logo & website as part of a new digital transformation-led growth strategy.
What is it?
It is a landing page & appointment booking website that showcases what makes this Optician shop services & skills unique compared to the multiple similar competitor.
3
Page designed
1
Graphic charter
2020
Launch
2
Usability testings
9.5/10
End test score
+3%
Client retention
Process
Problem
My client lacked online visibility with their original online website. The poor aesthetic and site IA had strong impact on potential client retention.
Solution
I ran a Discovery workshop with my client to understand their need, product offers and business strategic objectives.
I built a wireframe version of the landing page as a test to re-imagine the business marketing strategy
I user-tested the landing page and the IA to validate the new website structure.
I designed the new brand image & logo, and used it as a guideline for the rest of the website.
Hypothesis
Simplifying my client's offer, building a new brand-visual guideline and designing a validated website to showcase their uniqueness on the market would enhance end-user retention and increase income.
