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SOLVE THE EVERYDAY PAIN OF CARRYING GROCERY GOODS.

PERSONAL - 2018

New Shopping trolley everyday-carry form-factor

Context

As a Student Product Designer, I tried to solve the everyday carry of grocery goods issue. To do so I did a deep study analysis of the market products & and ergonomy solutions, user-tested multiple form factor prototypes and gathered design & usability feedback, until I came up with an end-product that made sense and solved most detected issues.

What is it?

It is a multi-function shopping trolley & bag, that adapts to the user's needs by changing its geometry to best fit the circumstances:

  • It mounts on a bike mount for easy travel 

  • It can be carried like a shoulder bag for everyday usage

  • It unfolds to get more significant storage space out of it

  • It converts into a rolling trolley mode to carry heavy goods easily

How does it work?

This product is mainly made out of a plastic body. It used 2 retractable side panels linked with fabric boxes to the main body to provide retractable storage space. It has embedded wheels & telescopic handle.

3

Concepts tested

7

Usability testing

7.5/10

End test score

1

Survey

Process

Problem

Most active citizens living in city center of towns and cities face the problem of carrying grocery store without a car to bring it back home. Most of this population uses their work-bag, or some extra bags that can easily get heavy on the way home.

Hypothesis

Re-modernizing the shopping trolley could be the solution to this every-day pain, by making it more modern, adapted to new usages, and easy to carry even when not used.

Solution & Validation

I analysed the shopping trolley market and realized the form factor hadn't changed in the past 70 years.

I ran a research survey study with 20 participants to understand how they individually perceive the shopping trolley, and how they solve the grocery goods carrying issue.

I started ideating around the detected user needs, which included the ability to transport grocery goods on new transportation methods, including the bicycle.

 

I built 3 concept cardboard mockups to user test with 7 persons and gather usability feedback on multiple form factors & sizes.

With this feedback, I 3D modelled & engineered a fully fletched-out solution.

This concept received positive feedback but required a major investment to be properly tested, which I didn't do.

However, it would require some more tests:

  • Usability test to validate the product's end-usability

  • Concept validation test to validate user interest in the product & its pricing strategy.

The end  ✅

Any questions?

Let's chat on Linkedin or by email and get a phone-call booked!

🙂

FAQ.

Methodologies used

Which software did I used?

What were my roles?

Which dev. platform used?

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